110 - Josh Spector: The Secret to Writing Killer Newsletters

From digital marketing for the Oscars to running his own consultancy business, Josh Spector is a marketer obsessed with great communication. Josh has always been a writer and now creates his killer newsletter For The Interested, helping creative entrepreneurs grow their audience and business. He and Daniel talk about the difference between content that’s just shared and content that drives change, why you should always take a value-first approach, and why good marketing is really about serving people. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Follow Josh: LinkedIn: linkedin.com/in/thatjoshspector Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Timestamps: 0:00 Intro 02:26 Newsletters As Value Delivery 08:31 How to 3X Clicks On Your Ads 11:58 Action is Valuable 16:17 Getting Differentiation 20:28 Don’t Fool Yourself 25:30 Newsletters As A Trend 27:51 Write About What You Want, But Be Specific 28:58 Who I Read