117 - How to Write a Killer Subject Line, With Jay Schwedelson

Whether you’re Amazon or a startup, an inbox is a level playing field and subject lines are the key that unlocks success. Find out how to make them work for you. In this fascinating conversation Daniel talks to the king of subject lines, Jay Schwedelson. Jay is the Founder of SubjectLine.com and CEO of Outcome Media and what he doesn’t know about email marketing, isn’t worth knowing. You’ll hear Jay’s take on the two most important things to include in a subject line, how to drive engagement, and how many emails are too many emails. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Follow Jay: LinkedIn: linkedin.com/in/schwedelson Twitter: https://twitter.com/worldata Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com Timestamps: 0:00 Intro 02:20 Spend Time On The Line 03:43 The Two Things You Need to Know 07:36 Power of Segmentation 09:20 How Much is Too Much 14:15 The Other Trap 18:10 The Marketing Hill I’d Die On 21:13 Trend Spotting 22:58 Use Numbers 26:59 Perfection Is The Enemy Of Progress