119 - Why a Strong Brand Matters in Performance Marketing, Cody Plofker

Once upon a time, Cody believed marketing was stupid. Now he’s obsessed with it. Find out what changed. Cody is the CMO of Jones Road Beauty and writer of a weekly marketing newsletter. He and Daniel dive into his early experience as a coach trying to drum up business, why every marketer should know finance inside out, and why analyzing the basics gives you the most accurate answers. And if you’re looking to scale your ads profitably, try Northbeam. Developed by data scientists, media buyers, and marketers with decades of experience scaling brands, Northbeam is more than an ecommerce analytics platform - it’s your guide to profitable growth.  Visit northbeam.io to request a demo now. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Follow Cody: LinkedIn: linkedin.com/in/cody-plofker-47a29b120 Twitter: https://twitter.com/codyplof Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com Timestamps: 0:00 Intro 02:06 The Fun Part 06:15 What The Modern Marketer Needs 08:27 Start With The Basics 12:43 The Marketing Hill I Would Die On 16:02 Core Commitment To Content 18:19 Looking Up To Nik Sharma 19:14 Where to Find Cody