121 - Why You Should Invest in Retention Marketing

How do brands create a customer experience that feels like private membership? Through Smartrr software. Meet the Founder and CMO. Smartrr helps DTC brands by creating a seamless checkout and customer portal experience for subscribers. It also empowers teams to be agile and proactive through real-time analytics and customer success tools. Daniel gets into conversation with Founder and CEO Gabriella Tegen and Shannon O’Boyle, Marketing Director. You’ll hear how this innovative app started with a problem that needed to be solved, how subscription creates brand advocates, and trends to keep an eye on - like giftable subscriptions. And if you’re looking to scale your ads profitably, try Northbeam. Developed by data scientists, media buyers, and marketers with decades of experience scaling brands, Northbeam is more than an ecommerce analytics platform - it’s your guide to profitable growth.  Visit northbeam.io to request a demo now.  Follow Shannon: LinkedIn: linkedin.com/in/shannonoboylesmartrr Follow Gabriella: LinkedIn: linkedin.com/in/gabriella-yitzhaek Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com Timestamps: 0:00 Intro 02:27 Next Gen Subscription Apps 07:00 The Right Way to Treat Your Customer 11:18 Creating The Right Functionality For The Job 15:12 Subscription VS Membership 19:39 The Perfect Combination Business Model 23:59 How to Flip Your Funnel 28:24 How to Create Brand Advocates 31:29 Sound Advice 37:51 Who’s Inspiring Smartrr?