122 - A New Way To Go-To-Market with Media, With Anthony Kennada

How do you create the kind of content your audience actually wants? Anthony Kennada is solving the problem for B2B companies with AudiencePlus, building software, content, and community to help every company evolve their content and media marketing. Daniel and Anthony get into distributing content in a meaningful way, the community-led growth trend, and why people buy from people. Do you want your website to stand out in a crowded marketplace? Turn the online spotlight back to your site and grab your customers’ attention with Semrush. For next level online marketing visit semrush.com/free and try it free for 7 days. Follow Anthony: LinkedIn: linkedin.com/in/akennada Twitter: https://twitter.com/akennada Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com How to Write Content For a B2B Audience   Write Content With a B2B Perspective   Use Short Sentences And Paragraphs   Be Ultra-Specific.   Don’t Shy Away From Industry Jargon.   Don’t Be Afraid To Be Funny And Use Storytelling