124 - How Shopify Grew to Over 325k+ YouTube Subscribers

Connor and Tyler Fyfe make the kind of video content that moves the needle on your marketing goals. How? Find out on this high signal episode. Daniel gets into it with Connor and Tyler as they discuss why you should replace the word ‘algorithm’ with the word ‘audience’, why driving an emotional response is a powerful marketing tool, and how you should consider quality versus quantity. And how can you create a better experience for prospects, automate the handoff to sales, and fill your pipeline with quality leads? Calendly’s scheduling automation helps marketers convert high-value leads and quickly connect them to sales. Visit calendly.com for your personalized demo. Follow Connor: LinkedIn: linkedin.com/in/connor-fyfe-films Follow Tyler: LinkedIn: linkedin.com/in/tyler-fyfe Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com Timestamps: 00:00 Intro 04:25 Replace Algorithm With Audience 09:25 Why Cutting Back Content Isn’t Always The Best Tactic 12:04 Quantity Or Quality? 14:43 Delivering On The Promise 19:20 The Beast Example 23:02 Content Creation That Demands Action 25:39 Bad Creative Is No Longer An Option 28:26 Where To Place Your Budget 30:42 The Writing Focus