152 - How to Use Organic Social with Paid Advertising with Tara Robertson

How can you use organic social to fuel your paid advertising?   Tara Robertson, head of the Demand Gen department at Chili Piper, a B2B company dedicated to inbound lead conversion, sits down to chat with us about how advertising and sales have a symbiotic relationship with each other and how one can serve to benefit the other when they’re both working in harmony.   She and Daniel dive in-depth into how organic advertising fuels paid advertising, why you should be worried about converting leads instead of simply capturing them, and how budgeting can drive better marketing engagement and efficiency.    Plus, Tara discusses why you shouldn’t dismiss frontline sales experience as a viable path to marketing success.   Follow Tara: LinkedIn: https://www.linkedin.com/in/taraarobertson/ Follow Daniel on Twitter https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com