154 - The Secret to Scaling Your Creative Team, with Amrita Mathur (VP of Marketing, Superside)

How much time do creatives actually spend creating?   Amrita Mathur, VP of Marketing at the Creative-as-a-Service agency, Superside, is in the studio to talk about why creatives spend so little time actually creating and how a great DesignOps team can increase workflow and efficiency among creatives.   She and Daniel also discuss the advantages of centralized vs. decentralized marketing, the best way to scale a marketing department, and how creative team success should be measured.    Plus, what’s the advantage of hiring freelancers over full-time employees? Tune in to find out!   0:00 Intro 2:08 Lessons from Computer Science 3:10 Scaling a team 5:45 Alignment is Key in Marketing 12:00 Do You Tie Outcome Results to a Creative Team? 14:03 Design Ops 22:08 A Marketing Hill to Die On 25:40 Words of Advice 29:44 Contact Us   Follow Amrita:   LinkedIn: https://www.linkedin.com/in/amritamathur/?originalSubdomain=ca   Keep up to date with the latest news from The Marketing Millennials:   Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing   Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com