156 - Why Social Media is NOT easy, with Dani Trevino

How does a social media strategist who worked for top brands like Whataburger, Crayola, and Twitter think about overcoming some of today’s biggest challenges facing social media advertising?   This week, Dani Trevino chats with Daniel about the transition from macro-influencers to micro-influencers, why finding people who genuinely love your product is the best way to promote brand loyalty, and how to determine if you should bother hopping on the latest social media trend or not.    Then, stay tuned to find out why case studies and hands-on internships are the best way to learn whether agency or in-house life is right for you.   And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today. Follow Danielle: Twitter: https://www.twitter.com/d_trev   Follow Daniel on Twitter https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com 0:00 Intro 3:40 Working for Major Brands 5:20 Biggest Changes in Social Media 8:37 Starting a New Role 10:29 Coolest Brand Strategies 16:13 When to Hop on the Trend Bandwagon 18:21 Short-Form Content  27:05 A Hill to Die On 33:38 Words of Advice 35:54 Find Us on Social