158 - Scrappy Marketing Tactics, with Thomas Shields

How did Thomas Shields go from writing a small pickleball newsletter with nothing more than a MailChimp account, a “shitty” website, and a few Facebook subscribers to creating a comprehensive sports channel where 50% of its partners are inbound advertisers?    By getting scrappy.   Thomas talks with Daniel about the importance of just getting out there and doing it rather than worrying about your brand’s initial traction, how to grow a newsletter audience, and why content volume is more critical to your success than anything else.  And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.   0:00 Intro 3:02 Getting Into Newsletters 4:35 Growing an Audience 10:38 Monetizing 12:07 Cold Calling Brands 13:06 Creating Content  17:02 Recycling Content 19:09 Packaging Sponsorship 21:17 A Hill to Die On 28:30 Predicting What Posts Well   Follow Thomas: Twitter: https://twitter.com/readmynewslettr   Follow The Dink Pickleball:  Twitter: https://twitter.com/Pickleball Instagram: https://www.instagram.com/thedinkpb/ Website: https://www.thedinkpickleball.com   Follow Daniel on Twitter https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com