159 - Why Customer Loyalty is a Myth

What does a firm believer in branding and social usefulness think about enhancing the customer experience?    In this episode, John Sills, author of the “Human Experience,” chats with Daniel about using unpredictable moments to enhance the customer journey and how brand loyalty isn’t based on pure emotion but rather on brand usefulness.    John breaks down his insights into the increasing levels of customer dissatisfaction despite growing technological advancements and how the best antidote is spending time engaging in customer feedback surveys.    Plus, how can empathy training programs in businesses increase the customer experience? Tune in to find out!   0:00 Intro 3:38 Customer Loyalty 9:18 Creating a Great Customer Experience 11:36 Being Authentic 13:52 Unpredictability in CX 17:30 Customer Feedback 23:26 Observing Customer Behavior 27:41 Brand Loyalty 29:54 Words of Advice   Follow John:   LinkedIn: https://www.linkedin.com/in/john-sills/   Follow Daniel:   Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com