162 - Strategies From Scaling Gymshark's Social Presence From 1M to 20M Followers, with Elfried Samba

How does the man who scaled Gym Shark from 1 million to 20 million followers think about marketing?   Elfried Samba is in the studio to share his views with Daniel on building an audience through genuine brand diversity and to reflect on the ultimate goals of marketing in today’s increasing economy of homogeneity.  He shares the liberating effects of embracing imperfection in advertising and how it makes companies a little more human.  Plus, find out his thoughts on building brand trust and what characteristic brands who consistently deliver share in common. 0:00 Intro/Scaling Gym Shark 3:40 Cultural Evolution 13:31 Homogeneity in Advertising 17:50 The Goal of Marketing 21:56 The Nuances of Marketing 25:11 The Role of AI  29:04 Why Trust is Vital 36:04 Customers are Your Best Ambassadors 40:18 A Hill to Die On Follow Elfried:  LinkedIn: https://www.linkedin.com/in/elfriedsamba/ Twitter: https://twitter.com/ElfriedSamba Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com