163 - How AI Will Affect Ads, with Kasim Aslam

Is AI a marketer’s best friend or worst foe?  Well, according to Kasim Aslam, owner of the number one ranked Google ads agency, Solutions 8, it’s maybe a little bit of both?  Kasim and Daniel talk about all things AI— how it poses a threat to marketing job security, how it will affect the state of SEO as we currently know it, and what can be done to ensure marketers adapt to AI trends in order to improve efficiency rates.  Then, find out what marketing hill Kasim would die on and why you should go ahead girl, go 'head niche down.    0:00 Intro/Background 1:18 AI for Search 6:37 AI & Job Security 14:11 AI & Ads 19:17 AI & Supply Chain Efficiency 22:27 The State of SEO 29:15 A Hill to Die On 33:08 Words of Advice   Follow Solutions 8:  Website: https://sol8.com YouTube: https://www.youtube.com/user/solutionseight   Follow Kasim: Email: [email protected] Twitter: https://www.twitter.com/casamuslim LinkedIn: https://www.linkedin.com/in/kasimaslam/   Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.  Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com