167 - How to Think About Paid Advertising, with Yoann Pavy

Let’s be real— a lot has changed in marketing over the past five years, especially with the advent of platforms like TikTok and Instagram Reels. Yoann Pavy’s here to unpack all the ways to utilize those changes to fuel your organic growth.  As the CMO of the fintech app Nude, and the former Head of Social and Growth to major UK brands Deliveroo and Depop, Yoann loves how the internet drives culture and has directly managed several eight-figure marketing accounts over the past decade.  He and Daniel discuss the shift in advertising to authenticity, what kind of content creators make the best business partners, and why listening to your customers’ feedback is the key to a winning strategy.    0:00 Intro/Background 3:24 Paid Advertising Landscape 14:55 Using Creators 18:48 Finding the Right Creators 24:25 A Hill to Die On 28:06 Words of Advice   Follow Yoann: LinkedIn: https://www.linkedin.com/in/yoannpavy/?originalSubdomain=uk Twitter: https://twitter.com/yoannpavy   Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com