168 - The Ultimate Digital Marketing Playbook, with Pete Housley

Dying to understand how to effortlessly increase your sales and conversion rates?  Then this episode’s for you.   Pete Housley, CMO at the intelligence conversion platform, Unbounce, opens up his playbook for capturing leads at all stages of the funnel and retaining them. He and Daniel discuss striking the perfect balance between organic traffic and paid channels, whether or not you should buy your branded keywords, and how to properly employ retargeting tactics.  Plus, find out why Pete’s a diehard stan for multi-channel marketing and why any great marketer needs to start beefing up their data chops, stat.   0:00 Intro/Background 3:12 The Digital Marketing Playbook 6:26 Breaking Down Ad Channels 16:15 Distinguishing Purchasing Intent 20:42 Moving the Point of Conversion 25:03 Retaining Customers 30:34 A Hill to Die On 32:56 Words of Advice   Follow Pete:  LinkedIn: https://www.linkedin.com/in/peter-housley-a3653012/ Unbounce: http://unbounce.com/   Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.    Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com