174 - How to Scale in Your Niche, with David Tao

Should you be concerned if your content doesn’t appeal to everyone?   According to BarBend’s Head of Brand, David Tao, you should embrace it because it’s actually one of your greatest strengths as a marketer. David and Daniel discuss the ways in which niche content gives you a competitive advantage and how to use it to gain a broader audience.  David also unveils his three biggest tips for scaling a company organically, including optimizing SEO strategy, using good design principles, and being consistent in your work, and explains the one marketing hill he would die on.   0:00 Intro/Background 4:07 Scaling Niche Companies 11:39 Scaling Organically 21:00 Growth Levers for Scaling BarBend 29:14 A Hill to Die On   Learn More About BarBend: https://www.barbend.com https://www.breakingmuscle.com   Follow David: Instagram: https://www.instagram.com/davidthomastao Twitter: https://www.twitter.com/d_tao LinkedIn: https://www.linkedin.com/in/datao/ Email: [email protected]   Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.    Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com