176 - Why Hip Hop Shapes Marketing, with Charlotte Mair

Hustling since she was 15 and obsessed with pop culture from a young age, Charlotte Mair knew she wanted to create cool shit and tell great stories. So she built her own agency, The Fitting Room, that harnessed the power of subculture and creativity to drive brand loyalty.   Her personal motto? Create hype, demand, and legacy.  Charlotte opens up to Daniel about her unique take on marketing, including why she believes that hip-hop shapes everything and why understanding sub-communities is crucial to building brand strategy.  Plus, hear why she thinks taking risks is vital to great marketing (*spoiler alert* because perfect is really, really boring). 0:00 Intro/Background 3:35 Approach to Marketing 6:30 Launching a Brand 11:10 What Good Looks Like 16:20 Taking Risks 22:17 Favorite Past Campaigns 30:41 A Hill to Die On 32:55 Follow Us   Follow Charlotte:  Website: https://tfr.agency LinkedIn: https://www.linkedin.com/in/charlotte-mair/   Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.    Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com