177 - Creating Great Media, with HubSpot’s CMO, Kipp Bodnar

How does one of the world’s most influential companies think about marketing?  HubSpot’s CMO, Kipp Bodnar, is in the studio to unpack all of the lessons he’s learned in marketing. He’s talking to Daniel about why you should always create content that prioritizes helping and entertaining your audience above all else, why podcasting remains one of the hardest channels to grow an audience in, and how HubSpot thinks about hiring content creators.  Plus, Kipp also divulges how he thinks about the media funnel and explains why distribution is everything.   0:00 Intro/Background 1:30 Creating Great Media 4:20 Considering Creators 9:46 Podcasting is Hard 13:30 The Media Funnel Parts 16:35 Qualitative Data Tracking 22:00 HubSpot Marketing 22:20 Words of Advice 25:20 The Hiring Criteria 30:46 A Hill to Die On 33:23 Follow Us Discount code to attend Inbound: TMMINBOUND (15% off discount code on General Admission passes – expires on July 31, 2023) inbound.com/agenda Follow Kipp:  Marketing Against the Grain Podcast Twitter: https://www.twitter.com/Kippbodnar LinkedIn: https://www.linkedin.com/in/kippbodnar   Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com