207: Live from Marketingland: The Power of Creativity in Marketing

Join Daniel in this live recording from Marketingland 2023 as he dives into the world of DTC brand Waterboy, a company focused on hydrating the world, one person at a time. Learn about their core principles, the importance of staying true to your brand, and the power of creativity in problem-solving. Founders Connor Saeli and Mike Xhaxho share their insights on using social media platforms like TikTok to create interesting and relatable content and discuss the role of influencers in their marketing strategy. Discover how Waterboy's unique approach to selling supplements through humor and relatability has resonated with its audience. And later, the Waterboys touch on their journey of scaling their brand, overcoming supply constraints, and finding new growth levers. From testing new channels to optimizing Facebook ad spend, they explain their experiences and strategies for ultimate marketing success.   00:00:00 - The Journey of Building Waterboy 00:02:49 - The Strategy Behind Choosing TikTok 00:04:07 - TikTok Success Without Showing Face 00:08:14 - Scaling Up Waterboy with Facebook Ads 00:09:15 - Maximizing Influencer Partnerships for Success 00:11:15 - Creating a Brand with Humor 00:14:18 - Approaching Problems with Creativity 00:18:24 - Water Boy's New Marketing Strategies for Black Friday and Cyber Monday 00:20:12 - Overcoming Supply Constraints 00:23:06 - Why Brands Shouldn't Outsource Messaging 00:25:20 - Waterboy: The Ultimate Social Media Platform   Follow Waterboy:  Website: https://www.waterboy.com Instagram: https://www.instagram.com/waterboycan   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com