216 - The Best Go-To-Market Strategies for Launching Your Product, with Rebecca Shaddix

How can marketers ensure transparency and accountability in their data reporting?  Rebecca Shaddix, Senior Director of Product Marketing for 15Five, joins Daniel to chat about why finding a go-to-market strategy that aligns with team goals is critical and why a more collaborative, accountable process is necessary when it comes to marketing. She discusses the importance of having a centralized dashboard and using metrics that can't be easily manipulated by other factors.  Rebecca shares her insights on risk management and the balance between savings and potential growth, highlighting the necessity for greater data transparency. Tune in to learn more about Rebecca's approach to marketing and how to set effective KPIs for your go-to-market strategy.   00:00:58 - The Importance of Effective KPIs in Go-to-Market Strategy 00:03:28 - How to Align Company Goals 00:09:22 - The Importance of Aligning KPIs 00:11:45 - Effective Marketing Strategies for Product Launches 00:14:14 - Effective Planning for Go-to-Market Strategies 00:16:06 - The Problem with Data Transparency 00:18:25 - Effective Retro: Alignments, Data, Action 00:26:22 - The Science of Determining Effective Marketing KPIs 00:34:13 - The Importance of Risk Management in Pricing Decisions 00:37:50 - The Power of Incremental Product Launches   Follow Rebecca:  LinkedIn: https://www.linkedin.com/in/rebeccashaddix/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com   Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS