249 - A New Way to Go-To-Market, with Jared Fuller, Founder of Nearbound

Learn how to work smarter, not harder, in your marketing efforts and leverage underinvested channels for maximum success. Jared Fuller, founder of Nearbound.com, joins the conversation with me to discuss the concept of Nearbound and its impact on marketing. Discover why partnering with trusted voices is crucial for building trust with your audience and how to surround your buyers by working with the people they already trust.  Jared also shares insights on the future of marketing and the importance of events in the nearbound era along with his top strategies for building partnerships and creating a flywheel based on existing relationships.   00:00:41 - Client-Side Founder's Journey into Marketing 00:03:59 - Surround Buyers with Trusted Influencers 00:05:43 - Partnering with Trusted Voices 00:08:25 - Top Marketing Channels for B2B 00:14:33 - Buyer Relevancy Trumps Review Scores 00:17:40 - HubSpot's Journey to $100 Million 00:23:06 - Building a Successful Partner Program 00:30:13 - Leverage Your Network for Intros 00:30:53 - Simplify Marketing Collaboration for Success 00:36:42 - Under-Invested Channels: The Key to Success 00:40:03 - The Future of Marketing: Events 00:44:02 - Millennials at Near Bound Summit 00:44:52 - Establishing Thought Leadership in Marketing   Learn More About Nearbound: Website: https://nearbound.com   Follow Jared:  LinkedIn: https://www.linkedin.com/in/jaredfuller/   Follow Aidan: LinkedIn: https://www.linkedin.com/in/aidanbrannigan/ Twitter: https://twitter.com/BranniganAidan TikTok: https://www.tiktok.com/@aidan_brannigan   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Om Podcasten

Bored of the same BS Marketing podcasts? With insights from the sharpest minds in the world, Daniel Murray unpacks their playbooks just for you to take into your weekly Marketing meeting. We'll get deep into the conversation with Marketing leaders from companies like Gymshark, Shopify, and Infiniti. Every week you'll hear from guests who run 9-figure businesses, manage communities of 20M+ people, and execute the campaigns you see on your timeline every day. The best part? We'll give you ALL of their actionable insights. From building profitable newsletters, to scaling on TikTok: Daniel gets into all of it. The one request he makes to all his guests? Stories or it didn't happen. If you want to be part of The Marketing Millennials community, join in the conversation at: Linkedin: https://www.linkedin.com/company/the-marketing-millennials Instagram: https://www.instagram.com/the_marketing_millennials And if you love the show, tell a friend. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials