250 - Why You Should Start Using Video Today in Your Marketing, with Chris Savage, Co-Founder & CEO of Wistia

Are you using your video marketing plan to maximize your brand’s potential? Chris Savage, co-founder and CEO of Wistia, sits down to discuss the power of video in today's marketing landscape. From the importance of storytelling to the changing expectations of B2B videos, Chris shares valuable insights and tips for creating impactful video content.  Learn why webinars are one of the best forms of content that marketers aren’t accessing—and how to successfully implement a live video plan. Are they marketing's most underrated platform? Plus, what makes good video content great? Learn the key strategies to make your video content *pop* and what questions you should be asking about your content before hitting “post.” Build trust, connect with your audience, and elevate your brand. Wistia is every marketer’s best kept secret when it comes to video.  Pop Wistia’s email collector forms on your videos to generate leads. Send viewing data to your marketing automation platform to nurture and convert your prospects. Even engage your audience with in-video CTAs that drive viewers further down your funnel. Try Wistia for free at https://www.wistia.com/millennials   00:00:42 - How Online Video Changed Everything 00:02:44 - B2B Companies and Video Marketing 00:03:46 - Businesses Increasing Video Marketing Efforts 00:09:51 - The Rise of Video Marketing 00:18:22 - Creating Engaging Long-Form Video Content 00:28:01 - Video Production Tips for B2B Marketing 00:37:00 - Creating and Marketing Successful Videos 00:39:22 - Brand Impact on B2B Marketing   Learn More About Wistia:  Website: https://wistia.com   Follow Chris: LinkedIn: https://www.linkedin.com/in/cjsavage/   Follow Aidan: LinkedIn: https://www.linkedin.com/in/aidanbrannigan/ Twitter: https://twitter.com/BranniganAidan TikTok: https://www.tiktok.com/@aidan_brannigan   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek frie

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Bored of the same BS Marketing podcasts? With insights from the sharpest minds in the world, Daniel Murray unpacks their playbooks just for you to take into your weekly Marketing meeting. We'll get deep into the conversation with Marketing leaders from companies like Gymshark, Shopify, and Infiniti. Every week you'll hear from guests who run 9-figure businesses, manage communities of 20M+ people, and execute the campaigns you see on your timeline every day. The best part? We'll give you ALL of their actionable insights. From building profitable newsletters, to scaling on TikTok: Daniel gets into all of it. The one request he makes to all his guests? Stories or it didn't happen. If you want to be part of The Marketing Millennials community, join in the conversation at: Linkedin: https://www.linkedin.com/company/the-marketing-millennials Instagram: https://www.instagram.com/the_marketing_millennials And if you love the show, tell a friend. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials