252 - B2B Content Marketing w/Tracey Wallace | Marketing Island

If content makes the world go round, then meet the woman who keeps it spinning. In this special rapid-fire segment from Marketing Island, Tracey Wallace, Director of Content for Klaviyo and the voice behind Workweek’s Contentment newsletter, chats with me about the best ways marketers can boost their content marketing game and repurpose pieces more effectively.  Learn how to increase your speed-to-market, resonate with your audience, and repurpose with more purpose. Tracey reveals her insights on the power of a good webinar and unleashes her juiciest takes on evergreen content, the most effective types of content, and the rookie mistakes companies make when planning their content calendar.  Plus, are webinars the secret weapon your company needs to start using today?  Yes. Yes. AND YES.   00:00:30 - Content Marketing KPIs and Trends 00:02:24 - Refresh Your Content Strategy Annually 00:03:17 - Revamp Webinars for Modern Audiences 00:03:56 - Balancing Evergreen and Trending Content 00:05:04 - Creating Content that Resonates with Audiences 00:06:42 - Importance of Evergreen Video Content 00:09:08 - Repurposing Content for Search Success 00:10:14 - Aligning Content Marketing Goals Strategically 00:11:40 - Integrated Marketing in Large Organizations 00:13:19 - Creating Impactful Content as a Marketer 00:14:18 - Underrated Content Marketing Tips Revealed 00:15:09 - Increase Content Speed to Market     Follow Tracey:  LinkedIn: https://www.linkedin.com/in/traceyrwallace/ Newsletter: https://workweek.com/brand/contentment/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com  

Om Podcasten

Bored of the same BS Marketing podcasts? With insights from the sharpest minds in the world, Daniel Murray unpacks their playbooks just for you to take into your weekly Marketing meeting. We'll get deep into the conversation with Marketing leaders from companies like Gymshark, Shopify, and Infiniti. Every week you'll hear from guests who run 9-figure businesses, manage communities of 20M+ people, and execute the campaigns you see on your timeline every day. The best part? We'll give you ALL of their actionable insights. From building profitable newsletters, to scaling on TikTok: Daniel gets into all of it. The one request he makes to all his guests? Stories or it didn't happen. If you want to be part of The Marketing Millennials community, join in the conversation at: Linkedin: https://www.linkedin.com/company/the-marketing-millennials Instagram: https://www.instagram.com/the_marketing_millennials And if you love the show, tell a friend. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials