260 - The Marketing Funnel is Dead, Use This Instead, with Ashley Faus of Atlassian

The funnel is dead, use the playground instead. Have I lost my mind— or has my latest guest finally convinced me to put the marketing funnel to eternal rest? Ashley Faus, Head of Lifecycle Marketing at Atlassian and author of numerous published articles on TIME, Forbes, Marketing Profs, and The Muse has A LOT of thoughts on how marketers can more effectively reach their target audience. She’s got plenty of actionable tips for marketers who are struggling to find the right distribution channels for their content. She chats with me about why it’s so important to understand your audience's intentions and how, by removing content barriers and creating modular content, you can easily elevate your strategy across multiple platforms.   00:00:02 - Marketing Millennials Podcast: Content Creation 00:01:38 - Funnel is Dead, Use Playground Instead 00:08:17 - Exploring Content Depths: Conceptual, Strategic, Tactical 00:10:46 - Focus on Buy and Use Intent 00:17:44 - Treat Your Content as Product 00:22:08 - Finding the Right Content Distribution 00:23:49 - Product Consumption Across Different Platforms 00:25:13 - Deepen Your Content Strategy Narrative 00:32:01 - Mastering Problem and Solution Spaces 00:37:11 - Mapping Content Depth and Intent 00:41:41 - Ungate 99% of Your Content   Follow Ashley: LinkedIn: https://www.linkedin.com/in/ashleyfaus/ Twitter: https://x.com/ashleyfaus?lang=en   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com