264 - B2B Growth Marketing Strategy and Tactics, with Liz Spektor (Head of Growth @ Apollo)

What’s the secret to successful revenue generation? Learn to create a foolproof marketing strategy with special guest Liz Spektor, Head of Growth at Apollo. Liz breaks down the best ways to build a product-led company, including how to create lists, connect with your audience and create captivating hooks for your short-form videos. Why do sales and marketing need to align? And how can you find new ways to improve the effectiveness of your marketing efforts? Don’t miss out on Liz’s top insights to take your revenue generation to the next level. 00:00:23 - Revenue Growth 00:02:09 - Apollo's Growth Strategy 00:09:26 - Nail Down Your Messaging and Format 00:12:39 - Importance of Testing Channel Formats 00:15:28 - Creating Successful Short Form Videos 00:18:52 - Competing for the Same Audience 00:20:32 - For Narrow Audiences, Build Targeted Lists 00:22:56 - Integrating Sales for Revenue Success 00:31:43 - Budgeting Tip: Limit Paid Search 00:35:08 - Key Metrics for Campaign Success 00:40:38 - Importance of Demand Creation in Marketing Follow Liz: LinkedIn: https://linkedin.com/in/elizabeth-spektor/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com