270 - How to Monetize a Podcast, with George Macdonald

Anyone can start a podcast. But not anyone can monetize one. I’m chatting with George Macdonald, Partnerships Lead at the High-Performance Podcast, to explore the ins and outs of podcasting. How can you create more authentic partnerships within this dynamic medium? Discover the formats and content that resonate best with podcast audiences, and learn the most effective strategies for podcast promotion. George shares his expertise on monetizing podcasts and explains the importance of brand alignment in successful partnerships. Learn how to create more signal, and less noise by deepening your connection with your brand partners and podcast audience.   00:01:53 - Creating High-Performance Podcasts for Partnerships 00:06:16 - UK Sees Massive Growth in Podcast Consumption 00:09:51 - Brands Utilizing Podcasts for Advertising 00:15:46 - Podcasting Boosts Client Consideration and Awareness 00:17:42 - Promote Podcasts Across Various Channels 00:22:30 - Podcast Talent: Engaging and Relatable 00:24:36 - Balancing Ads and Content in Podcasts 00:27:40 - Qualities for Successful Podcast Partnerships 00:30:55 - Questions to Ask Before Podcast Sponsorship 00:32:25 - Podcasting: The Best Medium Out   Follow George: LinkedIn: https://www.linkedin.com/in/george-macdonald-980b96152/?originalSubdomain=uk Podcast: https://www.thehighperformancepodcast.com/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com