290 - The Complete Guide to Events (➕Why YOU Should Prioritize Virtual Events) with Kimberly Whinna Cottrell, AWS

Are YOU using events as an omnichannel strategy? On today’s episode, Kimberly Whinna Cottrell (of AWS’s Marketing division) and I talk about events: live events, webinars, experiential, you name it.  Not only are they a great way to meet the community you’ve created, but they provide endless opportunities for content—content you can use in the short term, long term, throughout the year, for promotional purposes for other events. It’s a value proposition you can’t miss out on.  What about people who can’t make it to events? You should always have an on-demand library.  How about micro-events? They can still have a sizable impact.  Plus, Kimberly mentions moments beyond AI—and how AI can never replace the feeling of human interaction.  Do you work in events and event management or marketing? You can’t miss this episode.  Wix Studio is the web ultimate platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. Visit wixstudio.com to learn more. Follow Kimberly: LinkedIn: https://www.linkedin.com/in/kimberly-whinna-cottrell/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com