How to Bootstrap an Ecommerce Brand w/Yellow Beauty Founders (LIVE NYC Recording)

In this recorded live event, Daniel and Ari (host of the “Go-To Millions” podcast) interview Yellow Beauty founders Jamil Bhuya and Jaz Fenton about how the lessons they’ve learned in scaling a startup business.   From mixing spices on their kitchen table to fulfill orders for their startup turmeric-based skincare brand to being picked up by major manufacturers like Anthropologie and Urban Outfitters, Jamil and Jaz share how developing a solid e-commerce website, investing in clear and concise copywriting, and utilizing influencer-based advertising helped scale their business to 40,000+ regular customers.  Plus, what’s the one marketing hill Jazz and Jamil would die on?  Tune in to find out!   0:00 Intro 5:24 Expanding Yellow Beauty 7:00 Creating the Website 12:30 Lessons from Shopify 15:00 Entrepreneurship Lessons 28:00 Aligning with Business Partners 39:40 A Hill to Die On 42:36 Find Us   Follow Yellow Beauty: https://www.yellowbeauty.com   Follow Jamil: LinkedIn: https://www.linkedin.com/in/jamilbhuya/ Website: https://www.burgersnfriesforever.com    Follow Jaz: LinkedIn: https://www.linkedin.com/in/jazfenton/ Twitter: https://www.twitter.com/Jazyfent   Follow Ari:  Podcast: https://podcasts.apple.com/us/podcast/go-to-millions/id1666992294   Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.    Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com