How to Develop a Content Strategy with Devin Reed (Content Legends Virtual Series)

Devin’s secret to great content? Start by listening. This is the content strategy episode you’re going to want to tune in to. As Head of Content at Clari, Devin is bringing his A-game to content planning. He’s also advisor and writer at The Reeder newsletter, reaching 6k+ creators every week. Daniel and Devin get into strategizing for success at a new company, creating content that supports the CEO’s goals, and why you should make audience building a key KPI for your marketing. And if you’re looking to scale your ads profitably, try Northbeam. Developed by data scientists, media buyers, and marketers with decades of experience scaling brands, Northbeam is more than an ecommerce analytics platform - it’s your guide to profitable growth.  Visit northbeam.io to request a demo now.  Follow Devin: LinkedIn: linkedin.com/in/devinreed Twitter: https://twitter.com/TheReederCo Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com Timestamps: 0:00 Intro 05:19 Balance Planning With Action 10:23 Mind Share Before Market Share 14:36 Planning Starts With The CEO 17:25 Funnels VS Buckets 18:41 Spheres of Influence 22:46 Not Settling 29:08 Life’s Too Short 37:58 When Media Companies Aren’t Media Companies 47:07 The Wrong Expectation