Marketingland Special Episode: Exploring Advertising Mental Models, with George Mack

The Ad Professor, George Mack, is a leader in advertising, and guess what? He uses 10 mental models to build his ads that convert…and he breaks down EACH ONE in this special edition episode from our session at Marketingland on October 3rd. The secret lies in the triad of art, science, and math, but you’ll have to listen to the full episode to get the 10 mental models.  Wistia is a complete video marketing platform that helps teams create, host, market, and measure the impact of their videos—all in one place. Learn more here! https://www.wistia.com/live 01:05 Understanding the Three Components of Advertising 04:20 Bottleneck Analysis in Advertising 07:10 The Facial Expression Test for Ads 12:16 Building Products with Distribution in Mind 14:47 The Pitfalls of AB Testing 16:31 Creating Sticky Ideas 20:50 Speeding Up Iteration Cycles Follow George Mack: https://www.linkedin.com/in/george-mack/    Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com   For anyone who’s ready to join The Marketingland Membership with Plus membership; we have a special discount for podcast listeners -- you can use code PODBESTIE to save 25% on quarterly membership.