Why Paid Social and Organic Growth Should be Be Friends, With KT McBratney, OwnTrail

Why has one of the best marketers out there chosen organic growth, over paid social, for her own business?  Find out what KT McBratney knows in this episode from the archives. KT is the Co-Founder and COO at OwnTrail, a platform offering the tools and community you need to fuel and bring together your definition of personal and professional success. Daniel and marketer-turned-entrepreneur KT, get into conversation on why organic channels give you the ability to talk to your audience, not at them, why organic channels make all channels run better, and how best to approach organic marketing. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Follow KT: LinkedIn: linkedin.com/in/ktmcbratney Twitter: twitter.com/k_to_the_t Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Timestamps: 00:00 Intro 02:08 The Spider Web of Organic Growth 16:27 How Marketing Has Been Democratized 19:42 The Need to Talk With People, Not At Them 20:10 Why It’s Time to Break Out of Our Boxes 22:17 Sometimes You’ve Just Gotta Work Harder 24:40 Personal Brand Authenticity 31:15 Take a Look At TikTok 33:15 Why Can’t We All Just Get Along? 41:48 If I Can Tell You One Thing