Why You Shouldn't Only Invest in Short-Term Marketing Strategies, with Connor Gross

We’re taking a dip into the archives and rehashing why e-commerce wiz kid, Connor Gross, knows a thing or two about marketing. Having helped scale numerous eCommerce brands, you can find him finding personal fulfillment in building his podcast empire.    Connor sits down with Daniel to discuss why great marketing requires patience and how short-term conversion strategies lead to long-term marketing failures.    Plus, hear why every aspiring marketer should start a side hustle first, why it’s crucial to view marketing from a holistic perspective instead of putting it in a silo, and why hopeful entrepreneurs should tune into Connor’s podcast “The Next Generation” for some A+ marketing advice.   Follow Connor: LinkedIn: linkedin.com/in/connor-gross-104360109 Twitter: twitter.com/c_gro Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up for The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Timestamps: 00:00 Intro 05:15 The Why Behind The Buy 06:46 Believe The Good Deals Are Out There 10:59 Recommendations Before Ad Spend 13:24 Thinking In Increments 14:50 Don’t Stop Showing Up 18:23 Money Isn’t The Only Metric For Success 20:43 Building Sustainability Through Great Content 24:28 Let’s Row In The Same Direction 30:53 Just Get Good At Marketing