E53: Building Trend: Ted Raad's Vision for Influencer Management

In this episode of the Matthews Mentality Podcast, host Kyle Matthews chats with Ted Raad, founder of Trend Companies, about his journey of creating a successful influencer management agency. The discussion delves into the influencer economy, the importance of authenticity for content creators, and the nuances of managing a rapidly growing business. Ted also offers valuable advice for aspiring influencers and discusses the impact of technology and AI on the future of influencer marketing. Tune in to learn from Ted’s experience in transforming challenges into opportunities in the dynamic world of social media.00:00 The Podcast Idea Rejection00:44 Turning 40 and Reflecting on Life01:25 The Concept of High Achievers Podcast02:51 75 Hard Challenge and Fitness Routine08:03 Chicken Farming Challenges10:41 Introduction to the Guest: Ted Rad13:55 Ted's Background and Connection to Jake15:08 Dede's Journey to Becoming an Influencer21:53 The Importance of Authenticity in Social Media22:21 Declining Lucrative Offers for Long-Term Gains23:19 Starting Trend Management26:03 Scaling Trend Management27:15 The Growing Influence of Social Media50:09 Navigating the Challenges of Hyper-Growth53:18 Commission Structure Challenges53:34 Unique Talent Management Approach54:09 Self-Service Talent Management Tool54:37 The Future of Talent Management and AI55:33 Investing in Brands and Media for Equity57:25 Organic Brand Partnerships59:40 Building a Personal Brand01:05:07 Starting and Scaling a Business01:15:41 Executive Coaching and Mentorship01:20:31 Conclusion and Final Thoughts