Season 4 - Episode 8: The Family-owned Niche Brand that values heritage – Almah 1948

Today we have to pleasure to chat with Jordi Magrans founder, perfumer and creative director of this family-owned brand that hails from Spain and started with his great-grandfather (an herbalist) back in 1948. Almah Parfums 1948 is a Barcelona-based brand founded in 1997. The main business of the brand is the production of natural essential oils and compounds with its factories in Barcelona, Spain and India. The brand's first personal fragrance collection was announced during Pitti Fragr...

Om Podcasten

Max Forti is a fragrance aficionado, digital creator for almost a decade, perfume critic, fragrance connoisseur and founder of SCENTXPLORE. He will take you on a fragrance journey! He will host creative directors, perfumers, writers, bloggers and other fragrance industry folks. In this podcast he will cover different subjects and topics in the ''Beyond the Bottle'' series in which he will talk about various relevant topics in today's world to help you find your ''forte'' in whatever interest you may have about fragrances taking your experience to the ''max'' no pun intended, of course! See you on the other side.