Why business must heed customer reviews

McKinsey's research says that peer-purchasing insight seems to have more influence on consumers than any kind of marketing strategy. Today, Roberta Fusaro speaks with Dave Fedewa, McKinsey partner and Chauncey Holder, McKinsey senior expert to understand how and why business must prioritize the consideration of customer reviews – or risk falling behind more nimble competitors. Also, hear from mathematician, lawyer and now early-tenure consultant, Princess Daisy Akita, based in Los Angeles. McKinsey article about the impact of customer reviews: https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/five-star-growth-using-online-ratings-to-design-better-products   Theme music composed and performed by Joy Ngiaw

Om Podcasten

The McKinsey Podcast, our new flagship podcast series, takes you inside our global firm, and features conversations with experts on issues that matter most in business and management. McKinsey & Company is a management-consulting firm that helps businesses, governments, and not-for-profit organizations realize their most important goals. Topics covered in this series include strategy, technology, leadership, marketing, operations, organization, and the role of business in society.