Claire O'Connell: The Precious Collaborative Founder on the $10,000 coat subsidising wool products

There’s a clever new marketing ploy from a Wanaka fashion designer.  ‘The Precious Collaborative’ are selling $10,000 coats in order to subsidise New Zealand wool products in their store.  The profits of the coats are able to discount a once $700 item to under $200 – the aim to put quality NZ wool items within the average person’s reach.  Founder Claire O’Connell told Mike Hosking that by purchasing the coat, people are supporting so much within the country – from the strong wool industry right through to local production.  So far two people have bought the $10,000 coat, and O’Connell says that since then they’ve sold almost 100 garments, of which 85% were bought at the discounted price.   LISTEN ABOVE See omnystudio.com/listener for privacy information.