Building The End To End Customer Journey

For today's Modern Customer Podcast we are joined by Erin Walline, the new Executive Director of Global Customer Programs for Dell. With a unique background in product engineering and user experience (UX), Erin looks to apply human-centered design philosophies to business strategy and operations across internal organizations, ensuring Dell’s customers have a seamless experience at every touchpoint.  After receiving her Ph.D. in Engineering from Texas A&M University, Erin started as a user experience engineer with Dell 13 years ago. Members of her team have unique background ranging from cognitive psychology to anthropology and UX design. In this podcast you will learn:    How to drive customer experiences through company culture How to use both qualitative and quantitative data to improve your customer experience How to build a customer journey How to build influence as a customer experience executive