What Is The Purpose Of A Brand With Ryan Hanley

What is the purpose of a brand? This is a question I’ve been asking to a handful of thought leaders. Ryan Hanley--the VP of Marketing at TrustedChoice.com, speaker, podcaster and author of the Amazon bestseller, Content Warfare--was someone I discovered through his show on Periscope where he took it upon himself to dissect an article I had written on the purpose of a brand.  The purpose of business–according to Peter Drucker one of the most popular management gurus of the 20th century–is to create a customer. But what about the purpose of a brand? How does this popular management quote apply to business today? In this podcast you will learn: How to create a successful content curation program How to be a successful content curator The modern purpose of a brand