Elodie Marteau 'Connecting the dots - trend analysis'
Series Two In this episode of The New Abnormal, I interview Elodie Marteau, a Paris-based foresight strategist & cultural analyst, who helps businesses identify cultural opportunities to future-proof their brand strategy. Her viewpoints have been published by a wide range of organisations including the Fashion Network, LS:N Global, Trend Atelier, Canvas8 and the Global Scanning Review c/o the Copenhagen Institute for Future Studies, etc. In the interview, we discuss her thoughts on a wide range of issues relating to some dominant topics and emerging trends. These include the environmental crisis, the future city, personal identity, and brand ethics. Having worked for some of the leading agencies and consultancies in the sector, she also outlines her route into, and experiences within, the world of trend research. Finally, she highlights her views on 'hope / community / resilience' and her perspectives on the road ahead.