Gareth Kay 'Today, people expect more from their brands'

Series OneIn this episode, I talk with the renowned strategist Gareth Kay, a founding partner of the cutting-edge independent creative studio Chapter, in San Fransisco, whose clients inc Google, Airbnb, Sonos, Dropbox, Uber, Facebook and PayPal. (Although , since we recorded the episode, Gareth has now moved into fintech).Prior to setting up Chapter, he'd spent 20yrs at some of the world's best ad agencies, inc Goodby Silverstein & Partners, where he was Chief Strategy Officer. He sa...