Geoff Glendenning 'Why one of the greatest-ever launches was basically two-fingers to the industry'

Series OneThis episode of 'The New Abnormal' coincided with the 25th anniversary of Sony Playstation's launch: one of the most successful (and in a marketing context - anarchic) launches of all time. The brains behind that activity is my guest, Geoff Glendenning. He's a renowned brand strategist and integrated marketing expert, who's also worked with iconic brands including Greenpeace, Microsoft, Vans, Coca-Cola, MTV, Olympus, Ben & Jerry's, Channel 4, Sega, Ministry of Sound, ...