Joakim Noren 'Progressive National Branding and Cultural Positivity'

Series One In this episode of #TheNewAbnormal podcast, I interviewed Joakim Noren, who is now a consultant, having been the Marketing Director and Vice President of Artipelag - a unique international venue for art, culture and design, beautifully set among pine trees on Varmdo in the Stockholm archipelago. Previously, Joakim was at the Swedish Institute, where he developed the 'Brand Sweden' platform into a complete brand strategy. Prior to that he'd been head of their strategy unit...