Lydia Caldana 'The Way Ahead - Trend Research, Analysis & Forecasting'

Series Two In this episode of #TheNewAbnormal, I interview Lydia Caldana, a global brand strategist, trend forecaster and consumer insights analyst. She identifies emerging behaviours and technologies that guide macro shifts in society to help brands navigate change and develop long-lasting relationships with consumers. Working on strategic projects that answer “what is the future of..?” her research, analytical, and forecasting skills are applied to a series of clients with various...