$50K in 2 Months Playing Backyards And How They Did It with More Fatter

More Fatter is an indie-funk pop band from San Francisco, California, currently based in Los Angeles. During the summer of 2021, they embarked on a fully-independent statewide tour performing primarily in backyards. On this episode, half of the band members Tommy and Théo join Ari to discuss exactly how they successfully pulled this off, and share some very insightful tour stories throughout. Find out where they're performing next: https://morefatter.live2:36 Welcome5:13 Backyard tour conception story10:06 The challenge of pitching to the hosts13:47 Eventbrite ticketing process and free donation-based shows23:28 Who’s Big Booty Bertha?24:25 Donation-based shows (continued) 27:38 Keeping merchandise separate32:08 How the tour reintroduced people to society33:10 Burning custom CDs of their new album40:07 Last minute booking stories48:36 Sleeping arrangements on tour51:00 Take home gross revenue55:11 Deciding what cities to tour59:20 Advice on running your own PA system1:05:13 How playlists can save the vibe1:07:09 Different roles within the band1:10:19 The growth of real fans 1:16:53 Final questionSubscribe to The New Music Business: https://aristake.com/nmbAri's Take Academy (use code NMB for 10% off): https://aristakeacademy.comWatch more discussions like this: https://www.youtube.com/playlist?list=PLc1Fatf4celK3kYoJ6FUdN7qtYSCvAAMYConnect with Ari’s Take:Website: https://aristake.comAcademy: https://aristakeacademy.comInstagram: https://www.instagram.com/aristake_TikTok: https://www.tiktok.com/@aris.takeTwitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Facebook: https://www.facebook.com/aristakeConnect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandFacebook: https://facebook.com/ariherstandConnect with More Fatter:Website: https://morefatter.liveInstagram: https://www.instagram.com/morefatterFacebook: https://www.facebook.com/morefatterbandPatreon: https://www.patreon.com/morefatter Hosted on Acast. See acast.com/privacy for more information.

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**WEBBY AWARD FOR BEST MUSIC PODCAST**“#1 music industry podcast to help keep you in the loop” -Spotify“The 10 Best Music Business Podcasts of 2022" – VarietyAri Herstand is the best-selling author of How To Make It in the New Music Business. Forbes calls him “The poster child of DIY music.” In this show, he deconstructs the brightest minds in the music industry, digging deep to find the tools, tactics, and strategies that listeners can use to run successful careers of their own. Ari offers straight talk with no fluff and doesn’t let his guests off easy. If there is a way, Ari will find it.To learn more follow @aristake_ and @ariherstandVisit aristake.com to join the newsletter.-- Hosted on Acast. See acast.com/privacy for more information.