Because Labels Don't Develop Artists, godmode Steps In
Talya Elitzer is the co-founder of Godmode, a GRAMMY-nominated artist development company whose label and management clients include genre-breaking artists like Channel Tres, JPEGMAFIA, and Yaeji. Prior to Godmode, Elitzer was a Senior A&R at Capitol Records (Katy Perry, Sam Smith, Beck), and a previous booking agent for WME (Britney Spears, Grace Jones) and Mick Management (John Mayer, Sarah McLachlan). At Godmode, Elitzer takes an unorthodox approach to artist development and marketing, with an unusually high track record for breaking artists who don't quite fit into pre-existing formats. She focuses on building sustainable operations for her artists, so they can maintain an uncompromising approach to their work. Learn more about Godmode: http://www.godmodemusic.com/03:44 Welcome04:43 Godmode’s inception story08:47 The harsh reality of getting a record deal11:17 How Godmode operates15:42 Are 360 deals still common?17:24 Licensing deal with a major label20:54 Channel Trace’s artist development23:54 Creating an artist world28:08 Evolution of Godmode’s release strategy33:21 Godmode’s marketing budget35:15 Social media and online campaigns41:39 Self-funding as an independent company43:30 The Godmode team44:26 Advice for independent artists46:50 Is there still a place for major labels?48:04 Godmode’s fanbase development53:38 The most effective communication avenue55:05 Final questionSubscribe to The New Music Business: https://aristake.com/nmbAri's Take Academy (use code NMB for 10% off): https://aristakeacademy.comWatch more discussions like this: https://www.youtube.com/playlist?list=PLc1Fatf4celK3kYoJ6FUdN7qtYSCvAAMYConnect with Ari’s Take:Website: https://aristake.comAcademy: https://aristakeacademy.comInstagram: https://www.instagram.com/aristake_/TikTok: https://www.tiktok.com/@aris.takeTwitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Facebook: https://www.facebook.com/aristake/Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandFacebook: https://facebook.com/ariherstandConnect with Tayla Elitzer (Godmode):Website: http://www.godmodemusic.comInstagram: https://www.instagram.com/godmode_musicInstagram: https://www.instagram.com/talyagodmodeTwitter: https://twitter.com/GODMODE_MUSICTwitter: https://twitter.com/talyagodmode Hosted on Acast. See acast.com/privacy for more information.