Creative Music Marketing, Spotify Discovery, TikTok Strategies

Go to https://artisthub.io/aristake and get your free month trial. Dustin is a music industry marketing specialist with 15+ years working with major and independent artists, building their brand, presence, and revenue. After spending 10 years as an artist manager he moved to Venture, a digital marketing agency, to develop and run their content marketing service. There he built and trained a team which has created content that’s reached millions of fans for acts including Matt Maeson, Restless Road, American Authors, FLOBOTS, and Zach Top. Dustin is also a well-established influencer on TikTok, with over 35k followers, where he educates independent artists on digital marketing and the music industry.Learn more about Dustin Boyer at Venture Music: https://www.venturemusic.com/ 00:00 - Welcome05:20 - Fake music business feuds to ramp engagement, Spotify’s Discovery Mode, ad platforms for gaining fans13:39 - Meta ad strategies for musicians and funnels21:27 - Tracking conversions and the only platform that properly does this28:23 - Owning your audience and fan data35:13 - TikTok ads killing organic reach37:50 - Breaking out Ashley Ryan 45:33 - Artist growth strategies around content51:33 - Routine and social mediaSubscribe to The New Music Business: https://aristake.com/nmbAri's Take Academy: https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comInstagram: https://www.instagram.com/aristake_TikTok: https://www.tiktok.com/@aris.takeX: https://twitter.com/ArisTakeThreads: https://www.threads.net/@aristake_YouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandX: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with Dustin:Instagram: https://www.instagram.com/venture/X: https://twitter.com/venturemusic_TikTok: https://www.tiktok.com/@venture_musicLinkedIn: https://www.linkedin.com/in/dustyb/Edited and mixed by Mikey EvansMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.