TikTok Music Marketing Grows Up

Order THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.comJoining us this week on the New Music Business is Johnny Cloherty, the founder and CEO of Songfluencer. Songfluencer is a global, innovative creative marketing agency of music experts that turns followers into fans by strategically pairing songs, artists, and brands with key tastemaker influencers on music-forward social media platforms including TikTok, Instagram, and YouTube. They’ve worked with artists such as Lil Nas X, Bruno Mars, Justin Bieber, Fleetwood Mac, and many more.04:47 Welcome07:17 Music industry gatekeepers10:48 Explosion of influencer marketing, working with every major label12:43 How the TikTok platform has matured17:03 Artists targeting the correct demographics24:24 How Songfluencer runs campaigns and achieves artists' goals32:33 Is it necessary for artists to have a presence on TikTok?38:20 Advice for artists for don't understand the platform42:44 Collaborating with both legacy and emerging artists52:00 Social media posting schedule56:11 What it means to make it in the new music businessSubscribe to The New Music Business: https://aristake.com/nmbAri’s Take Academy (use code NMB for 10% off!): https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comInstagram: https://instagram.com/aristake_TikTok: https://tiktok.com/@aris.takeTwitter: https://twitter.com/ArisTakeYouTube: https://youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with Songfluencer:Website: https://songfluencer.com/Instagram: https://www.instagram.com/nomadcryInstagram: https://www.instagram.com/songfluencerTwitter: https://twitter.com/songfluencerEdited and mixed by Maxton HunterMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.

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**WEBBY AWARD FOR BEST MUSIC PODCAST**“#1 music industry podcast to help keep you in the loop” -Spotify“The 10 Best Music Business Podcasts of 2022" – VarietyAri Herstand is the best-selling author of How To Make It in the New Music Business. Forbes calls him “The poster child of DIY music.” In this show, he deconstructs the brightest minds in the music industry, digging deep to find the tools, tactics, and strategies that listeners can use to run successful careers of their own. Ari offers straight talk with no fluff and doesn’t let his guests off easy. If there is a way, Ari will find it.To learn more follow @aristake_ and @ariherstandVisit aristake.com to join the newsletter.-- Hosted on Acast. See acast.com/privacy for more information.