365 - Is Organic Content & Strategy Important?

"If I'm running paid ads, do I really need an organic content strategy?" I understand why I get this question all the time. Creating an organic content strategy can take a TON of time and resources, especially if it's just you doing #allthethings. It's time to view organic content in a whole new light. Inside this episode, I share what matters and what doesn't when creating a sustainable and (most importantly) effective organic content strategy.