448: Creating Intentional Content in Your Marketing

I’ve observed many business owners struggle when it comes to creating intentional content.  - and here’s the deal - Creating connection through content needs to be at the top of your priority list. Why?  Because content creates attention on your brand and attention is the currency of today.  Everyone, every business, everything is fighting for your ideal customer’s attention. This is a place where you have no choice but to show up and show up WELL.  Now listen. No one is saying you have dance, or be silly, or do things that aren’t in alignment with your audience, but you DO have to:  show up consistently   provide value intentionally connect with your audience If you have difficulty with content creation, or have lost track of why you are even creating content, tune in. This one’s for you.