Driving agile transformation in a self-directed culture at IBM

Anthony Coppedge, Principal Agile Digital Sales Global Transformation Lead at IBM, sits down with Deidre to share how he introduced OKRs across Sales and Digital Marketing to ensure the creation of customer value is the focus of every employee in the org, and why a self-directed culture is at the core of successful business transformations. Running his business on fact-based data enables Anthony to validate business goals, navigate with headlights, and inspire deep trust amongst his people.

Om Podcasten

The OKR podcast is a podcast for leaders who want to unlock their full organization's growth potential, leveraging the OKR technique and other cutting-edge strategies.While many recognize the power of Objectives and Key Results (OKRs) to accelerate outcomes and foster a growth and outcomes culture, there is a dearth of information on how to do them well and reap their full benefit. That’s where this podcast comes in! We’ll help you learn to align and measure results pervasively, manage fast to grow fast, and, most importantly, achieve the powerful objectives you’ve identified. Episodes will feature topics such as: establishing executive OKRs, team alignment, results accountability, data-driven decision making, growth strategy, leading for speed, and other topics.To learn more about OKRs please visit - https://www.workboard.com